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11 Best Rank Tracking Tools to Monitor SERP Success (2023)

The best keyword rank tracking software can help businesses understand page ranking data from different angles. These SERP and SEO tools can monitor keyword rankings for desktop and mobile. Also, they may track performance on Google and other search engines.

Best for comprehensive use

Semrush

Semrush offers a comprehensive package of tools at a competitive price. Users can get insight into crucial SERP and SEO statistics in one place.

Best for small business

SERPStat

Serpstat has a complete suite of SERP and SEO tools to help a small business stay on top of the market. The offered rank-tracking software tools will provide the best solution for a growing company.

Best all-in-one solution

Sitechecker

Businesses looking for easy access to the best rank tracker software features will be satisfied with Sitechecker. The tool provides numerous performance-improving solutions and receives regular updates.

Best for real-time tracking

Zutrix

No other rank-tracking software delivers quite as well in terms of real-time tracking as Zutrix. The powerful AI engine can send instant notifications about changes to various platforms.

Best for SEO Rank Tracker

Pro Rank Tracker

Pro Rank Tracker counts among the best SEO rank tracking software on the market. This service provides complete insight into website rankings along with significant SEO improvements.

Best Rank Tracking Tools

How Rank Tracking Tools Boost SERP Performance

Rank tracking can effectively make a search engine work for the business. Every rank tracking tool should be able to track geotargeting, website titles, and search volumes. Furthermore, the best SEO rank tracker should provide means for keyword research and comparable graphs for easier data monitoring.

If a business properly utilizes the best rank tracker tool available, it can adjust its SEO strategy and approach online marketing from a different angle. As a result, SERP tracking tools can profoundly impact the entire funnel, from lead generation to conversions and sales.

Best Rank Tracking Software in 2023

Here are the top 11 best rank tracking tools for your SERP ranking.

1. Semrush

Semrush

Our Take

Semrush is a SERP tracking tool that’s easy to use and the go-to solution for SEO professionals and businesses. The software’s capability to improve search engine rankings and its slew of powerful SERP features make Semrush one of the best rank tracker tools available today.

Best ForFast, comprehensive results
PriceOne-week free trial, starts at $120
Biggest AdvantageAllows for competitor research
Biggest DownsideDelayed data delivery

Best for Comprehensive Use

Semrush - Rank Tracking Tools

Key Features

  • SERP tracking
  • Website diagnostics
  • Keyword tracking
  • Competitor analysis
  • Backlink monitoring

User Experience

Semrush has positive user reviews, testifying to a superb user experience. The platform is easy to use and delivers reliable results. The reliability of Semrush makes it a staple of many businesses worldwide, and client satisfaction is evident in numerous testimonials.

Pricing Plans

Semrush - Rank Tracking Tools

The platform offers a one-week free trial. After which, Semrush has three monthly pricing plans:

  • Pro – $120
  • Guru – $230
  • Business – $450

Pros

  • Improves marketing strategies
  • Performs backing audits
  • Boosts social media engagement
  • Creates detailed reports

Cons

  • Extensive research may increase time consumption
  • No white-label reports

2. Serpstat

SERPStat

Our Take

With massive keyword data and the ability to track rankings across various metrics, Serpstat assumed a leading position among other rank tracker tools. Particularly useful for smaller businesses, Serpstat can quickly improve SEO efforts and Google rankings.

Best ForSmall businesses
PriceStarts at $55
Biggest AdvantagePowerful and affordable
Biggest DownsidePoor backlink metrics

Best for Small Business

Serpstat - Rank Tracking Tools

Key Features

  • Detailed keyword research
  • Ad analysis
  • Competitor metrics
  • Keyword rankings
  • Site ranks

User Experience

User reviews for Serpstat are high. Many small business owners single out the user-friendly software and its ability to boost search engine rankings. On the negative side, some users mentioned subpar backlink metrics and slower customer support responses in North America.

Pricing Plans

Serpstat - Rank Tracking Tools

Serpstat has a freemium model with somewhat limited features. For professional users, the platform offers four pricing plans:

  • Lite – $55
  • Standard – $119
  • Advanced – $239
  • Enterprise – $399

Pros

  • Keyword rank tracking
  • Website audits
  • Excellent price-to-power ratio
  • Advanced SERP features

Cons

  • Weaker backlink metrics functionality
  • Slower customer support in certain time zones

3. Sitechecker

Sitechecker

Our Take

Sitechecker can improve keyword research, track search engine results pages, and provide seamless mobile rank tracking. The software is a complete suite of SERP features and a versatile rank tracking tool in a single package.

Best ForAn all-in-one SERP and SEO rank tracker tool
Price7-day free trial period, starts at $23
Biggest AdvantageDetailed website audits
Biggest DownsideReports on website errors may not be accurate

Best All-in-One Solution

Sitechecker - Rank Tracking Tools

Key Features

  • Website monitoring and audit
  • Numerous rank-tracking features
  • White-label SEO tool
  • Backlink rank trackers
  • SEO rank checker tools for Google Chrome

User Experience

Many users have rated Sitechecker highly and consider it the best SEO rank tracker tool with an abundance of features. Sitechecker provides a superior user experience with regular updates and advanced web ranking data analysis. The only significant user complaint was about website evaluations, which can display occasional errors.

Pricing Plans

Sitechecker - Rank Tracking Tools

The platform has a 7-day free trial period. After that, users can opt for one of four pricing plans in Sitechecker:

  • Basic – $23
  • Standard – $39
  • Premium – $79
  • Enterprise – $319

Pros

  • Straightforward user interface
  • Content analysis
  • Broken link repair
  • Competitor strategy research
  • Site traffic statistics
  • SEO rank-checking tools

Cons

  • Occasional errors in site evaluations

4. Zutrix

Zutrix

Our Take

As a refined website and keyword rank tracking software, Zutrix can accommodate most requirements of modern businesses. This intuitive rank tracker tool uses AI solutions to provide accurate, real-time results.

Best ForReal-time search engine position tracking
PriceHas free version, pricing starts at $9
Biggest AdvantageImmediate notifications through various platforms
Biggest DownsideCertain features aren’t fully implemented yet

Best for Real-Time Tracking

Zutrix - Rank Tracking Tools

Key Features

  • Supports unlimited domains
  • Provides real-time notifications on email, Slack, and Telegram
  • Location-independent rank tracker tools
  • Provides scheduled reports
  • Analyzes competitor current and historical data

User Experience

User reviews for Zutrix are mainly positive, with some exceptions. Most negative experiences come from users expecting advanced features that haven’t yet been implemented properly. However, clients who understand the WIP aspect of this tool have been satisfied with the platform’s user-friendliness and versatility.

Pricing Plans

Zutrix - Rank Tracking Tools

Zutrix has a completely free version without a time limitation. However, this variant doesn’t offer the full functionality of the platform. For users with more significant tracking needs, Zutrix comes in three affordable pricing plans:

  • Starter – $9
  • Pro – $28
  • Agency – $54

Pros

  • Ease of use
  • Keyword research tools
  • Real-time notifications
  • Versatile SEO rank tracking tools
  • Pulls keywords from the Google Search Console

Cons

  • No API feature

5. Pro Rank Tracker

Pro Rank Tracker

Our Take

Pro Rank Tracker is one of the leading keyword rank trackers for improved SERP and SEO performance. This SEO rank tracker tool provides numerous solutions for advancement in rankings with all major search engines.

Best ForSEO ranking checker software
PriceOne-month free trial, starts at $13.50
Biggest AdvantageExtensive support for search engine optimization
Biggest DownsideSite audit options can be underwhelming

Best for SEO Rank Tracker

Pro Rank Tracker - Rank Tracking Tools

Key Features

  • Support for search engines
  • Provides a complete search engine results page
  • Can perform site audits
  • Advanced web ranking discovery
  • Detailed reporting

User Experience

Users have reported mostly positive experiences with Pro Rank Tracker. It provides complete user satisfaction when utilized as an SEO rank-checking tool. On the other hand, some were disappointed at the lack of advanced features apart from keyword rank tracking.

Pricing Plans

Pro Rank Tracker - Rank Tracking Tools

Pro Rank Tracker offers an entire month of free trial use. After that, the platform has three plans priced on the number of tracked terms:

  • Starter – $13.5-$69
  • Pro – $89-$149
  • Agency – $180-$740+

Pros

  • User-friendly
  • Reliable keyword tracking
  • Help desk available to all users

Cons

  • Bug-prone website audit

6. Ranktracker

Ranktracker - Rank Tracking Tools

Ranktracker is among the best keyword-tracking tools, with several features that boost keyword rankings and improve SEO performance. Also, it features Google Search Console and Analytics, as well as other integrations.

In addition, Ranktracker provides site audit tools and supports keyword tracking and analysis. Although these functions are useful, they’re less robust than Rantracker’s search engine position tracker and similar features.

Ranktracker - Rank Tracking Tools

Key Features

  • Tracking keyword rankings
  • Expansive keyword explorer
  • SERP tracking tool
  • Website audits
  • Backlink checking

User Experience

Ranktracker has mostly favorable user reviews, praising the platform’s interface and rank-tracking feature. Some users have complained about slower and relatively unresponsive support.

Pricing Plans

Ranktracker - Rank Tracking Tools

Users can try the platform for free, although this is a one-time testing function rather than a trial period. There are four pricing plans for Ranktracker:

  • Starter – $12
  • Double data – $41
  • Quad data – $76
  • Hex data – $146

Pros

  • Excellent keyword tracking and research tools
  • Local, national, and global rankings
  • Customizable reporting

Cons

  • Limitations on certain features
  • Website audits could be better

7. Nightwatch

Nightwatch - Rank Tracking Tools

One of the most vital attributes of Nightwatch is its straightforward user interface. This keyword ranking checker software features comprehensive data lists, charts, and graphs to make analysis easier.

Nightwatch provides insight into keyword rankings, Google Analytics, results on different search engines, and more. The service also comes with a 14-day free trial.

Nightwatch - Rank Tracking Tools

Key Features

  • Rank tracker tools
  • Backlink checks
  • Generating reports
  • Site audit
  • Helpful integrations

User Experience

Nightwatch has garnered positive user reviews due to its customization options and functionality. Most customer reviews cite no complaints or significant disadvantages. The only notable downside users pointed out is the challenging setup process for locational keywords.

Pricing Plans

Nightwatch - Rank Tracking Tools

Users can try Nightwatch for free for 14 days. Besides the trial period, the platform has a customizable pricing plan according to the selected number of keywords.

The lowest price is $32 for 250 keywords, while the highest is $559 for 10,000. If the user wants more than 10,000 keywords, they can contact the sales team.

Pros

  • Some of the best rank tracker tools in the price range
  • Very user-friendly interface
  • Comprehensive reports

Cons

  • Locational keyword position tracking can be clunky to set up

8. MonsterInsights

MonsterInsights - Rank Tracking Tools

MonsterInsights is a WordPress plugin that serves as a rank checker. The plugin is considered the best ranking tracker tool for Google Analytics in its category.

Built by the developer of Yoast SEO, MonsterInsights represents a powerful analytics solution for WordPress users.

MonsterInsights - Rank Tracking Tools

Key Features

  • Link tracking
  • SEO score monitoring
  • Focus keyword tracking
  • Analytics reporting
  • Custom dashboard
  • Real-time reports

User Experience

User reviews for MonsterInsights are overwhelmingly positive. According to customer feedback, the strongest points that set the plugin apart from other rank tracking tools include easy setup and detailed analytics.

Pricing Plans

MonsterInsights - Rank Tracking Tools

MonsterInsights has a completely free, albeit somewhat limited, Lite version. The paid variants come in three pricing plans:

  • Plus – $99
  • Pro – $159
  • Agency – $319

Pros

  • Easy to install and set up
  • User-friendly interface
  • Direct user account access
  • Highly customizable
  • Straightforward report exporting

Cons

  • Relatively costly for a plugin

9. SerpWatcher/Mangools

SERPWatcher - Rank Tracking Tools

Mangools was initially built for researching target keywords and finding organic keywords to boost search volume. However, the software kept growing in functionality, resulting in a specialized suite of keyword rank tracker tools: SerpWatcher.

The software applies exclusively to Google search results and has certain limitations in functionality. Still, it represents an affordable solution for a boost in SEO strategy.

SERPWatcher - Rank Tracking Tools

Key Features

  • Track keyword rankings across unlimited domains
  • Track keywords by location
  • Supports mobile search results
  • Daily reports
  • Estimates visit based on chosen keyword search volume

User Experience

Mangools’ SerpWatcher has medium to high reviews, with users showing particular satisfaction with SEO features and customer support.

While analytics and reporting aren’t rated on the level of the best rank checker tool, they are still more than decent, according to most users.

Pricing Plans

SERPWatcher - Rank Tracking Tools

Users can try SerpWatcher for 10 days free of charge. Then, they can opt for one of three relatively affordable pricing plans:

  • Basic – $30
  • Premium – $45
  • Agency – $90

Pros

  • User-friendly
  • Weekly and monthly reporting
  • Custom email notifications for changing keyword positions
  • Google My Business Profile tracking
  • Advanced web ranking analysis
  • Extensive integration

Cons

  • Separate mobile and desktop reporting
  • Somewhat inaccurate traffic data
  • Not standalone – must be purchased with Mangools suite

10. SEO PowerSuite

SEO PowerSuite- Rank Tracking Tools

SEO PowerSuite is a rank-tracking software tool with a fully operational desktop client. It features automated solutions and provides organic keywords based on the search results from the user’s URL.

As a keyword-tracking tool, SEO PowerSuite boasts powerful analytics and ranking data features.

SEO PowerSuite- Rank Tracking Tools

Key Features

  • Analyzes keyword positions
  • Estimates keyword difficulty
  • Able to track keyword positions
  • Includes four dedicated apps
  • Fast analytics

User Experience

Reviews for SEO PowerSuite are mostly favorable. Users single out SERP tracking functionality and competitive keyword analysis as solid points.

On the other hand, some customers have pointed out that the software doesn’t represent the best keyword rank tracker on the market.

Pricing Plans

SEO PowerSuite- Rank Tracking Tools

The platform doesn’t have a trial period, although users can receive certain free bonuses with their purchases. There are only two pricing plans for SEO PowerSuite. The licenses are one-time purchases instead of monthly subscriptions:

  • Professional – $299
  • Enterprise – $499

Pros

  • A complete SEO suite with four applications
  • Cross-platform compatibility and synchronization
  • A large number of features
  • Dedicated semantic SEO tools
  • One-time license purchase

Cons

  • It may slow down weaker computers
  • Certain features may require additional subscriptions

11. SE Ranking

SE Ranking - Rank Tracking Tools

SE Ranking has become the go-to solution for many businesses due to its numerous features and affordable pricing. As a keyword tracking tool, SE Ranking keeps track of user keywords across the most significant search engines.

The software can present details on search volume and other valuable statistics. With the addition of SERP features, SE Ranking can easily be seen as the best keyword tracking tool in its class.

SE Ranking - Rank Tracking Tools

Key Features

  • Versatile keyword-tracking software
  • Competitor analysis
  • An unlimited websites website audit
  • Backlink checking and tracking
  • White-label SEO
  • Lead generation

User Experience

SE Ranking has overwhelmingly positive reviews. Users see it as the best keyword tracker tool in the price range, praising its white-label, tracking, and reporting features. Some customer reviews state that the interface could be more polished but don’t consider its current state a significant flaw.

Pricing Plans

SE Ranking - Rank Tracking Tools

SE Ranking offers a two-week free trial with unlimited use of numerous SEO tools. For users who decide to purchase a subscription, the platform has three pricing plans, customizable by keyword count:

  • Essential – $31-$55
  • Pro – $71-$119
  • Business – $151-$719

Pros

  • Easy setup
  • Mobile support
  • White-label reporting
  • Competitor tracking

Cons

  • Doesn’t track traffic trends
  • Insufficient data sources

Discover the Top Rank Tracking Tools in the Market

Searching for the best SEO rank tracker on the market reveals numerous options. Some trackers will serve a particular purpose better than others, although the best software will offer similar basic features.

Fortunately, the variety of leading tracking software means there are solutions for every budget and business type. Finding the right match for your company will improve SEO, SERP, keyword management, and overall online marketing performance.

Choose the ideal tool to track your rankings, and your business will receive a significant SERP boost in 2023.

Greg

Hey there! I’m a software, blogging and AI enthusiast. I’ve been exploring these topics for years and I get a kick out of sharing my knowledge and insights.

Whether you’re curious about new tech, need fresh tools and tips, or want to stay current with industry trends, I’m here for you. Welcome to my website!

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