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How To Start A Mommy Blog

How To Start A Mommy Blog

Blogging has become immensely popular over the last couple of years. More and more people are starting to run their own blogs, sharing their experiences and reviews with the world around them. 

Blogging can also be a lucrative business, and a great way to make some passive income with ads, partnerships, and affiliate marketing programs.

So, if you want to create a blog to share your life, your experiences, your views and grow a following of like-minded people, then now is the time.

What Is A Mommy Blogger?

A mommy blogger is someone who runs a Mommy Blog. These mommy blogs are reserved for women who are writing and sharing about motherhood and having a family.

These blogs may focus on the child-rearing niche, and will often include topics such as home-making, family, school, childbirth, pregnancy, and more. 

Topics covered could include healthy eating for children, how to keep your kids entertained, and how to cook meals and meal prep for a family.

In short, a mommy blog is a space that welcomes other mothers and families, to learn about the best ways to raise children. They may often include tips, honest reviews of useful products, and offer advice to help support other moms. 

Why Start A Mommy Blog?

Starting a Mommy blog is a great way to build a community of moms and parents around you, sharing tips, advice and support to everyone that is part of that community, and passionate about taking care of their kids (How much does it cost to start a blog? Find out here).

It is also a fantastic opportunity to try new products, review them, and link them so that your followers can buy them too.

If you are an affiliate for the brand, then you can earn an income every time a follower of yours purchases a product that you have recommended. 

Finally, many moms may be stay-at-home moms or on maternity leave, and running a blog is a great way to ease boredom and connect with other individuals going through the same experience. 

How To Start A Mommy Blog

How To Start A Mommy Blog

If you want to start your own Mommy blog, then follow these steps.

Pick Your Niche

The first step is to choose your niche, even though you are part of the mommy niche. You may want to post about what it is like to have a newborn, or Twins, or even if you have a particular child-rearing style you want to share with others. 

Your niche can also encompass other topics like family life, home decor, and home styling. It is best to choose a niche that can make you stand out from the crowd of bloggers, to help you build a following. 

Make sure your niche is clear, and something that you are passionate about. The niche should represent you as a person, and as a mother. 

Choose A Blogging Platform

The next step is to pick a blogging platform. Most will choose WordPress because of its ease of use, customization options, and you can integrate YouTube videos, link your Instagram, and more.

You will also have to choose a hosting site, and a domain name, which is how your followers and fans will be able to access your site in the address bar. This leads us to our next point!

Decide On Your Name & Style

You have to pick your blog and site’s name. This should reflect what the blog is about, or should include the niche terms itself.

Try to choose a few options, just in case the domain name is already in use. 

Customize Your Blog

Once you have set up your WordPress blog, picked a hosting site, you will need to pay for this to ensure that your blog can go live.

Then, it is time to start customizing your blog. It’s a great idea to use a platform such as Canva to create your own brand image, brand identity, logo, and color scheme. This can help you stand out from the crowd, and makes you easily recognizable to your audience. 

You can also customize your blog with different colors, formats, and fonts to make it more attractive to your readers. 

Create Your First Blog Post & Content

Now, it is time to create your first blog post. It’s a great idea to plan and structure a few initial posts, so you know you have ideas and content readily available so that you can post regularly and build up your audience. 

Think of what your first blog post should be about. Make sure it covers your niche and other topics, so that you can attract new readers. Then, it’s time to start writing!

Promote & Monetize Your Blog

Then, you’ll want to promote your blog and spread the word. You can join Facebook groups and online forums to start a conversation, and share links to your blog.

Alternatively, you can share your blog posts to social media such as Instagram or Facebook, encouraging people to read (find out more about starting an Instagram blog here). Use hashtags and engaging captions to grab interest. 

Interact with other bloggers in your community, and you can begin monetizing your blog by becoming an affiliate, sharing reviews, or linking products to your readers.

You can join an affiliate program, or create sponsored blog posts, or even share Google Ads on your blog to earn more passive income. 

Stay Present

To ensure your blog gets noticed, you will need to continue posting often, and always try to answer popular questions or join trending discussions to gain a larger audience.

You can write posts ahead of time, and schedule them to be posted at your leisure, so that you are posting daily or more frequently than other bloggers, to pique the interest of your readers. 

Final Thoughts

So, there you have it! Some simple steps to starting your own Mommy blog. Mommy bloggers are incredibly popular due to their relatability.

However, it is a niche that has lots of bloggers, so you will have to try to fill a gap in the market and make your blog unique if you want to beat the competition! 


Hey there! I’m a software, blogging and AI enthusiast. I’ve been exploring these topics for years and I get a kick out of sharing my knowledge and insights.

Whether you’re curious about new tech, need fresh tools and tips, or want to stay current with industry trends, I’m here for you. Welcome to my website!

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